If you don’t take advantage of social media in your marketing strategy in today’s digital age, you might have already fallen behind.
As the world becomes more and more reliant on technology, it’s time to integrate a digital strategy into your marketing plan. If you fail to tap into the hundreds — or even thousands — of potential customers who already engage regularly on social sites, you could miss out on an opportunity for growth.
In this guide, we’ll walk you through the importance of social media dental marketing, as well as show how you can leverage it to promote your dental practice and achieve the growth you’ve been looking for.
Why You Need Social Media Marketing
These days, most potential patients are already on social media. Promoting your practice on these platforms offers almost instant access to that audience, so you can reach them and engage with them on a more meaningful level.
Unlike paid advertising, creating content online is a budget-friendly way to show a more authentic side of what you offer. It gives you a chance to provide helpful advice to your audience and establish yourself as an expert in the industry.
How to Promote Your Dental Practice on Social Media
To get your practice in front of new eyes, you need to approach your dental marketing strategy the right way. Here are some tips to make the most of your social media presence.
Post Content That Has Value
Posting regularly on social media will only have an impact if the content that you post is engaging, relevant, and provides value to the viewer.
Keep things straightforward and educational, but don’t be afraid to get creative. Your content should feel authentic and entertaining — not like a sales pitch. Examples of engaging content to post include:
- Infographics breaking down oral hygiene
- Answers to your customers’ questions
- Behind-the-scenes photos of your staff at work
- Photos and entertaining bio snippets of your staff members
- A video tour of your practice
- Weird, interesting, or funny facts about dentistry
Share Real Customer Stories
To show your audience what you do and the satisfaction you provide for your patients, share real customer testimonials.
Any reviews that speak highly of your expertise, your facility, and your customer service can help build trust in your audience. These stories can reach potential patients on a much more personal level.
Don’t Be Afraid to Get Personal
Social media content is a great way to help patients feel more comfortable before they even set foot in your office. Up to 15% of people say they’re afraid of going to the dentist. The best way to break down that barrier is to remind people that you’re there to take care of your patients, not just their teeth.
Keep your content professional, but don’t be afraid to get a bit more personal with a fun and light-hearted tone. It’s all about building trust. Instead of just selling your industry expertise and authority, you’re also selling comfort, confidence, and a great overall experience.
Engage, Engage, Engage
It’s not enough to post and then forget about it. When your audience engages with your content — through likes, comments, DMs, or re-shares — engage with them in return. Responding to comments, answering questions, and keeping up conversations in the DMs is an integral part of building and maintaining relationships with your followers — and soon-to-be customers.
This engagement will also help you create deeper, more personal interactions. Customers will begin to see you as a brand they know, trust, and feel invested in emotionally.
Dental Marketing on Social Media the Right Way
If the growth of your dental practice is starting to stagnate, it might be time to refresh your perspective by taking advantage of social media dental marketing. There’s an untapped market of potential customers on social media — all you have to do is start posting.
With a meaningful strategy and a personal, customer-focused approach, you can bring new people through the door while also showcasing another side of your practice. Are you a provider looking to reach new people? Join our secure dental platform today to introduce yourself to new patients and expand your practice.