In a world where dental marketing messages are everywhere, it’s not enough to be good at your job. You have to make sure that when people consider a dental visit, your practice is the first one they think of. It’s time for you to step up your game and create an awesome new branding strategy for yourself. Once you have your brand strategy, you will be able to design a campaign that will work. Here is how to do it.
Building Your Brand
Start with your logo. When they see your dental office, the first thing people see is your logo. Please make sure that it’s well designed and memorable so that people will remember the feelings they associate with it when they think about going to the dentist.
Next is to create a consistent style for your print and digital communications. This will make it easier for people to recognize your practice as soon as they see it. Your website, business cards, letterhead, emails, and patient reminder cards will all communicate that you are a professional dental practice.
Your brand strategy needs a theme. This might be something like “The Art of Smiles” or “Caring for Families Since 1959.”
Mission and vision statements can help people understand who you are and what you care about. If you haven’t developed one before, this is the time to do it.
Your website is a critical aspect of your dental marketing strategy. Get a new one if you need it, and make sure that it includes all the information people expect, such as the ability to schedule appointments and contact information.
Make sure your digital presence is consistent and professional, too. There are many ways you can do this, from proper grammar and punctuation to the correct use of branding images and online videos. The more people recognize you online, the better they will be able to find you when they need you.
Your brand strategy should be cohesive with everything else you do as a dental practice. Do market research before building your campaign to make sure that it is.
You’ll want to find out what kind of people you are trying to attract, their needs, and what they think of your current marketing messages. Take those results and make your campaign accordingly.
Once you have done your market research, plot your signage and marketing strategies. Know wherein the campaign you will put different pieces of the strategy together. Here are ways to help with your branding strategy.
Start sending out emails to the people you have identified as potential patients. You might update people on what you have been doing, remind them of upcoming events and contests, or tell them about a new charity they can support.
This is like email marketing, only much more powerful. Create a website for your practice that is easy to navigate, has all of your information displayed, and looks great online.
Branding on Social Media
This is where social media becomes a real part of your branding strategy. Make sure that each post you make on a social media platform is consistent with everything else you do as a dental practice. It will help people know what to expect when they visit your office for an appointment.
Branding on Traditional Mediums
Print pieces like brochures and flyers are easy to carry around and can be distributed anywhere in your community.
Branding Through Charity
If you are a local dental practice interested in helping the people of your community, consider becoming involved with charitable organizations.
How to Make Your Brand Stick
As your branding strategy becomes a major part of your marketing plans, be sure to stay consistent with it. Ensure that your brand is always front and center for people to find when they look for your business online or in person.
Branding is important because it makes people know who you are and what you do. As they get to know and trust you, they will be more likely to spread the word about how great your dental practice is.